Today’s business is about building relationships. Regular emailing works as long as it’s not spam. Send out news and advice plus a small degree of advertising. News and advice gives you credibility and authority something customers need before buying.

The main problem with first aid is that you are trying to get a letter land on the buyers table within a week or two of a required course.  So say 1 in 25 for yearly courses or even 1 in 75 say for three year courses multiplied by the normal miss/hit rate. i.e  pretty dismal.

So the objective is to get your prospective to remember your name when they have a requirement for training.

Another area that works well is giving free, branded first aid posters. These work well as these will often be displayed within their office space displaying your name in front of your client/prospect every day.